The Sales Discovery Question Library
Explore 100+ curated questions sets built for different product types, buyer personas and industries, designed to help your sales team ask smarter, sell faster
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Selling AI / Analytics SaaS to COOs in Logistics
Product Type:
AI / Analytics SaaS
Buyer Role:
COO
Industry:
Logistics
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Selling AI / Analytics SaaS to Operations Analytics Leads in Manufacturing
Product Type:
AI / Analytics SaaS
Buyer Role:
Operations Analytics Lead
Industry:
Manufacturing
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Selling AI Tools to CEOs in Services
Product Type:
AI / Analytics SaaS
Buyer Role:
CEO / Managing Partner
Industry:
Professional Services
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Selling Analytics SaaS to PMs in SaaS
Product Type:
AI / Analytics SaaS
Buyer Role:
Product Manager
Industry:
SaaS
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Selling Analytics to Insights Leads in Retail
Product Type:
AI / Analytics SaaS
Buyer Role:
Data / Insights Lead
Industry:
Retail
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Selling Coaching Tools to L&D Heads in BFSI
Product Type:
L&D / Coaching Tool
Buyer Role:
Head of Learning & Development
Industry:
BFSI
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Selling Cyber Tools to CTOs in PropTech
Product Type:
Cybersecurity / IT
Buyer Role:
CTO
Industry:
Real Estate / PropTech
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Selling Cybersecurity to CISOs in BFSI
Product Type:
Cybersecurity / IT
Buyer Role:
Head of Security / CISO
Industry:
BFSI
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Selling Cybersecurity to CTOs in Healthcare
Product Type:
Cybersecurity / IT
Buyer Role:
CTO
Industry:
Healthcare
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Selling Cybersecurity to IT Directors in BFSI
Product Type:
Cybersecurity / IT
Buyer Role:
IT Director
Industry:
BFSI
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Selling Data Analytics to Heads of Insights in BFSI
Product Type:
Data Analytics
Buyer Role:
Head of Insights
Industry:
BFSI
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Selling Data Analytics to Heads of Insights in Retail & E-commerce
Product Type:
Data Analytics
Buyer Role:
Head of Insights
Industry:
Retail / E-com
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Selling Data Analytics to Ops Analytics Leaders in Manufacturing
Product Type:
Data Analytics
Buyer Role:
Operations Analytics Lead
Industry:
Manufacturing
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Selling Data Analytics to Product Analytics Leaders in SaaS
Product Type:
Data Analytics
Buyer Role:
Product Analytics Lead
Industry:
SaaS
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Selling Data Analytics to Product Analytics Leads in Retail / E-commerce
Product Type:
Data Analytics
Buyer Role:
Product Analytics Lead
Industry:
Retail / E-com
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Selling Data Analytics to Risk & Analytics Directors in Manufacturing
Product Type:
Data Analytics
Buyer Role:
Risk & Analytics Director
Industry:
Manufacturing
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Selling Data Analytics to Risk & Analytics Leaders in BFSI
Product Type:
Data Analytics
Buyer Role:
Risk & Analytics Director
Industry:
BFSI
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Selling DevOps Tools to CTOs & Engineering Leaders in SaaS
Product Type:
DevOps Tools
Buyer Role:
CTO / VP Engineering
Industry:
Tech SaaS
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Selling DevOps Tools to CTOs in E-commerce
Product Type:
DevOps Tools
Buyer Role:
CTO / VP Engineering
Industry:
E-commerce
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Selling DevOps Tools to DevOps Leads in Healthcare Tech
Product Type:
DevOps Tools
Buyer Role:
DevOps Lead
Industry:
Healthcare Tech
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Selling DevOps Tools to Infrastructure Heads in BFSI
Product Type:
DevOps Tools
Buyer Role:
Infrastructure Head
Industry:
BFSI
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Selling DevOps Tools to Infrastructure Heads in SaaS
Product Type:
DevOps Tools
Buyer Role:
Infrastructure Head
Industry:
Tech SaaS
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Selling DevOps Tools to Site Reliability Engineers (SREs) in E-commerce
Product Type:
DevOps Tools
Buyer Role:
Site Reliability Engineer
Industry:
E-commerce
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Selling DevOps Tools to Site Reliability Engineers in SaaS
Product Type:
DevOps Tools
Buyer Role:
Site Reliability Engineer
Industry:
Tech SaaS
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Selling E-commerce Automation to Digital Transformation Heads in FMCG
Product Type:
E-commerce Automation
Buyer Role:
Digital Transformation Head
Industry:
FMCG / CPG
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Selling E-commerce Automation to Digital Transformation Heads in Lifestyle Brands
Product Type:
E-commerce Automation
Buyer Role:
Digital Transformation Head
Industry:
Lifestyle Brands
Selling E-commerce Automation to Growth Leads in Electronics & Mobile
Product Type:
E-commerce Automation
Buyer Role:
Growth Lead
Industry:
Electronics / Mobile
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Selling E-commerce Automation to Growth Leads in FMCG / CPG
Product Type:
E-commerce Automation
Buyer Role:
Growth Lead
Industry:
FMCG / CPG
Selling E-commerce Automation to Heads of E-commerce in D2C Fashion
Product Type:
E-commerce Automation
Buyer Role:
Head of E-commerce
Industry:
D2C Fashion / Apparel
Selling E-commerce Automation to Heads of E-commerce in Electronics / Mobile
Product Type:
E-commerce Automation
Buyer Role:
Head of E-commerce
Industry:
Electronics / Mobile
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Selling E-commerce Automation to Omnichannel Strategy Managers in Lifestyle Brands
Product Type:
E-commerce Automation
Buyer Role:
Omnichannel Strategy Manager
Industry:
Lifestyle Brands
Selling Enablement Tools to Sales Enablement Leads in EdTech
Product Type:
SalesTech / Enablement
Buyer Role:
Sales Enablement Lead
Industry:
Ed Tech
Selling Fintech Tools to CFOs in Manufacturing
Product Type:
Fintech / Spend Management
Buyer Role:
CFO
Industry:
Manufacturing
Selling Fintech to COOs in Healthcare
Product Type:
Fintech / Spend Management
Buyer Role:
COO
Industry:
Healthcare
Selling Fintech to Finance Directors in Healthcare
Product Type:
Fintech / Spend Management
Buyer Role:
Finance Director
Industry:
Healthcare
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Selling Fintech to Finance Directors in Manufacturing
Product Type:
Fintech / Spend Management
Buyer Role:
Finance Director
Industry:
Manufacturing
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Selling Fintech to VP Finance in SaaS
Product Type:
Fintech / Spend Management
Buyer Role:
VP Finance
Industry:
Tech SaaS
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Selling GTM SaaS to CMOs in E-commerce
Product Type:
MarTech / GTM SaaS
Buyer Role:
CMO
Industry:
E-commerce / D2C
Selling GTM SaaS to Growth Leads in SaaS
Product Type:
MarTech / GTM SaaS
Buyer Role:
Growth Lead
Industry:
SaaS
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Selling GTM Tools to AEs in Tech
Product Type:
GTM Tool (like Pepsales AI)
Buyer Role:
AE / Sales Manager
Industry:
Tech SaaS
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Selling GTM Tools to Digital Marketing Heads in Retail
Product Type:
MarTech / GTM SaaS
Buyer Role:
Head of Digital Marketing
Industry:
Retail
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Selling GTM Tools to Heads of Sales Enablement in SaaS
Product Type:
GTM Tool (like Pepsales AI)
Buyer Role:
Head of Sales
Industry:
Tech SaaS
Selling GTM Tools to RevOps Leaders in SaaS
Product Type:
GTM Tool (like Pepsales AI)
Buyer Role:
RevOps
Industry:
Tech SaaS
Selling GTM Tools to Sales Ops in Agencies
Product Type:
RevOps / GTM Tool
Buyer Role:
Sales Operations Lead
Industry:
Agencies
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Selling HR Tech to CHROs in BFSI
Product Type:
HR Tech
Buyer Role:
CHRO
Industry:
BFSI
Selling HR Tech to CHROs in Healthcare
Product Type:
HR Tech
Buyer Role:
CHRO
Industry:
Healthcare
Selling HR Tech to CHROs in Retail
Product Type:
HR Tech
Buyer Role:
CHRO
Industry:
Retail
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Selling HR Tech to Heads of Talent in Healthcare
Product Type:
HR Tech
Buyer Role:
Head of Talent
Industry:
Healthcare
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Selling HR Tech to People Ops in EdTech
Product Type:
HR Tech
Buyer Role:
People Ops / HRBP
Industry:
Ed Tech
Selling HR Tech to People Ops in SaaS
Product Type:
HR Tech
Buyer Role:
People Ops / HRBP
Industry:
Tech SaaS
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Selling HR Tech to Talent Heads in EdTech
Product Type:
HR Tech
Buyer Role:
Head of Talent
Industry:
Ed Tech
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Selling Healthcare Products to COOs in Diagnostics / Labs
Product Type:
Healthcare Products
Buyer Role:
COO / Operations Head
Industry:
Diagnostics / Labs
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Selling Healthcare Products to Heads of Procurement in Pharma / MedTech
Product Type:
Healthcare Products
Buyer Role:
Head of Procurement
Industry:
Pharma / MedTech
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Selling Healthcare Products to Sales Directors in Hospitals / Clinics
Product Type:
Healthcare Products
Buyer Role:
Sales Director
Industry:
Hospitals / Clinics
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Selling IT Tools to IT Directors in Healthcare
Product Type:
Cybersecurity / IT
Buyer Role:
IT Director
Industry:
Healthcare
Selling Innovation Tools to Product Heads in Diagnostics
Product Type:
Healthcare Products
Buyer Role:
Product Head
Industry:
Diagnostics / Labs
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Selling L&D Tools to Data & Insights Leads in Logistics
Product Type:
L&D / Coaching Tool
Buyer Role:
Data / Insights Lead
Industry:
Logistics
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Selling L&D Tools to Enablement Teams in SaaS
Product Type:
L&D / Coaching Tool
Buyer Role:
Sales Enablement / L&D
Industry:
SaaS
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Selling L&D Tools to Heads of Learning & Development in SaaS
Product Type:
L&D / Coaching Tool
Buyer Role:
Head of Learning & Development
Industry:
SaaS
Selling MarTech to Growth Leads in Retail
Product Type:
MarTech / GTM SaaS
Buyer Role:
Growth Lead
Industry:
Retail
Selling MarTech to Heads of Digital Marketing in E-commerce / D2C
Product Type:
MarTech / GTM SaaS
Buyer Role:
Head of Digital Marketing
Industry:
E-commerce / D2C
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Selling Operations Tools to Healthcare COOs & Operations Heads
Product Type:
Healthcare Products
Buyer Role:
COO / Operations Head
Industry:
Healthcare Chains
Selling Ops SaaS to Ops Leads in Tech
Product Type:
Productivity / Ops SaaS
Buyer Role:
Project Manager / Ops Lead
Industry:
Tech SaaS
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Selling Ops Tools to Heads of Ops in Manufacturing
Product Type:
Productivity / Ops SaaS
Buyer Role:
Head of Operations
Industry:
Manufacturing
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Selling Procurement Solutions to Heads of Procurement in Healthcare
Product Type:
Healthcare Products
Buyer Role:
Head of Procurement
Industry:
Hospitals / Clinics
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Selling Productivity SaaS to COOs in Logistics
Product Type:
Productivity / Ops SaaS
Buyer Role:
COO
Industry:
Logistics
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Selling Productivity SaaS to COOs in Manufacturing
Product Type:
Productivity / Ops SaaS
Buyer Role:
COO
Industry:
Manufacturing
Selling Productivity SaaS to Heads of Operations in Logistics
Product Type:
Productivity / Ops SaaS
Buyer Role:
Head of Operations
Industry:
Logistics
Selling Productivity SaaS to Project Managers in Retail
Product Type:
Productivity / Ops SaaS
Buyer Role:
Project Manager / Ops Lead
Industry:
Retail
Selling RevOps Tools to AEs / Sales Managers in SaaS
Product Type:
RevOps / GTM Tool
Buyer Role:
AE / Sales Manager
Industry:
Tech SaaS
Selling RevOps Tools to Enablement Leads in BFSI
Product Type:
RevOps / GTM Tool
Buyer Role:
Revenue Enablement Lead
Industry:
BFSI
Selling RevOps Tools to RevOps in SaaS
Product Type:
RevOps / GTM Tool
Buyer Role:
RevOps
Industry:
SaaS
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Selling RevOps Tools to Revenue Enablement Leads in Agencies
Product Type:
RevOps / GTM Tool
Buyer Role:
Revenue Enablement Lead
Industry:
Agencies
Selling Sales Tools to Pharma & MedTech Directors
Product Type:
Healthcare Products
Buyer Role:
Sales Director
Industry:
Pharma / MedTech
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Selling SalesTech to Head of Sales in Tech/SaaS
Product Type:
SalesTech / Enablement
Buyer Role:
Head of Sales
Industry:
Tech SaaS
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Selling SalesTech to Heads of Sales in BFSI
Product Type:
SalesTech / Enablement
Buyer Role:
Head of Sales
Industry:
BFSI
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Selling SalesTech to Heads of Sales in Healthcare
Product Type:
SalesTech / Enablement
Buyer Role:
Head of Sales
Industry:
Healthcare
Selling SalesTech to Sales Enablement Leads in Healthcare
Product Type:
SalesTech / Enablement
Buyer Role:
Sales Enablement Lead
Industry:
Healthcare
Selling SalesTech to Sales Enablement Leads in SaaS
Product Type:
SalesTech / Enablement
Buyer Role:
Sales Enablement Lead
Industry:
Tech SaaS
Selling SalesTech to VP Sales in BFSI
Product Type:
SalesTech / Enablement
Buyer Role:
VP Sales
Industry:
BFSI
Selling SalesTech to VP Sales in EdTech
Product Type:
SalesTech / Enablement
Buyer Role:
VP Sales
Industry:
Ed Tech
Selling SalesTech to VP Sales in Healthcare
Product Type:
SalesTech / Enablement
Buyer Role:
VP Sales
Industry:
Healthcare
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Selling Spend Mgmt to COOs in Professional Services
Product Type:
Fintech / Spend Management
Buyer Role:
COO
Industry:
Professional Services
Selling Travel Tech to CX Leaders in Corporate Travel
Product Type:
Travel Tech
Buyer Role:
Head of Customer Experience
Industry:
Corporate Travel
Selling Travel Tech to Digital Strategy Heads in Travel Agencies
Product Type:
Travel Tech
Buyer Role:
Digital Strategy Head
Industry:
Travel Agencies
Selling Travel Tech to Digital Strategy Leaders in Hospitality
Product Type:
Travel Tech
Buyer Role:
Digital Strategy Head
Industry:
Hospitality Chains
Selling Travel Tech to Heads of Customer Experience in Airlines / OTA
Product Type:
Travel Tech
Buyer Role:
Head of Customer Experience
Industry:
Airlines / OTA
Selling Travel Tech to Partnership Leads in Travel Agencies
Product Type:
Travel Tech
Buyer Role:
Partnerships Lead
Industry:
Travel Agencies
Selling Travel Tech to Product Managers in Airlines & OTAs
Product Type:
Travel Tech
Buyer Role:
Product Manager
Industry:
Airlines / OTA
Selling Travel Tech to Product Managers in Corporate Travel
Product Type:
Travel Tech
Buyer Role:
Product Manager
Industry:
Corporate Travel
