High-Impact Discovery Questions for Selling Travel Tech to Product Managers in Airlines & OTAs
.avif)
Summary:
Uncover integration challenges, align with product goals, and accelerate time-to-value with questions designed for Product Managers in the airline and OTA ecosystem.
In the fast-moving travel industry, Product Managers at airlines and OTAs are tasked with delivering seamless user experiences, integrating with dynamic inventory sources, optimizing search-to-booking flows, and reducing technical debt. For Travel Tech vendors, discovery is the moment to prove how your platform supports product velocity, enhances UX, and improves conversion.
30 Discovery Questions for Product Managers in Airlines & OTAs (Travel Tech)
A. Initial Qualification & Context Setting
- What are your top 2–3 product priorities for the next 6–12 months?
- What prompted your current interest in exploring new travel tech solutions?
- How does your product roadmap align with broader business goals like user growth, NPS, or ancillary revenue?
- What major changes (e.g., user behavior, tech trends, AI adoption) are influencing your product direction?
- How would you describe your current tech stack in terms of scalability, flexibility, and partner integration?
B. Current State & Challenges (Pain Points)
- What are your biggest challenges in managing search-to-booking speed and accuracy?
- How well do your current systems handle real-time inventory updates and availability?
- Are there delays or breakdowns in integrating APIs from external suppliers (airlines, hotels, meta-search, etc.)?
- What friction points do you see in your mobile vs. web product experience?
- How confident are you in your current pricing and fare accuracy across channels?
- Are you experiencing technical debt from legacy systems or custom-coded integrations?
- How much effort does your team spend maintaining or debugging integrations with third-party vendors?
- Do you have full visibility into your booking funnel performance across devices and user segments?
- Are personalization or recommendation engines currently in place and are they driving measurable impact?
- How are customer feedback and support issues factored into your product iteration cycle?
C. Desired Future State & Goals (Aspirations)
- If you could automate or optimize one key product workflow next quarter, what would it be and why?
- What would an ideal search and booking experience look like for your end users?
- How would reducing latency or failed bookings impact your conversion rate?
- What kind of analytics or reporting would help you make faster product decisions?
- What does success look like for your team 6 months after implementing a new travel tech platform?
D. Impact & Value Quantification
- How does poor system uptime or API latency affect your revenue or brand reputation?
- What’s the cost (in time or money) of maintaining inefficient partner integrations?
- How many engineering hours are currently tied up in routine maintenance vs. innovation?
- What’s the financial impact of cart abandonment or failed bookings due to tech errors?
- If your conversion rate improved by 5–10%, how would that affect quarterly bookings or revenue?
E. Decision-Making Process & Stakeholders
- Who else is involved in evaluating or approving new product or infrastructure tools (e.g., Engineering, Revenue, CX)?
- How do you usually evaluate and test new technology partners pilot, POC, sandbox environment?
F. Budget & Resources
- Is there a dedicated product innovation or platform budget this year, or would this require cross-functional sign-off?
G. Timeline & Urgency
- Are there any timeline drivers such as seasonal travel spikes, RFPs, or release deadlines that impact adoption urgency?
H. Competition & Alternatives
- Have you tried or evaluated similar platforms in the past? What was missing or frustrating about those experiences?
How Pepsales AI Helps
Pepsales AI is the discovery engine your SaaS GTM team didn’t know they needed—built to deliver intelligent, role-specific questions in real-time.
What It Delivers:
- Product-focused discovery prompts tailored to airline and OTA workflows
- Live coaching and buyer-aware guidance for deeper conversations
- Smarter qualification through context-aware follow-ups
- No more guesswork automated prep, scalable discovery
Ready to Accelerate Product-Led Growth in Travel?
Equip your GTM team with questions that uncover tech friction, map to product KPIs, and accelerate buying decisions.
