What is prospecting software?

Prospecting software helps sales and revenue teams identify, qualify, and prioritize potential customers. It captures activity data, surfaces insights from outreach, and enables reps to focus on high-potential leads. With the voice of prospects analytics, teams gain a deeper understanding of buyer conversations to improve conversion rates.

What is VoC in sales?

VoC, or Voice of Customer, captures feedback, preferences, and concerns directly from buyers. In sales, VoC helps teams understand objections, feature requests, and sentiment trends, enabling product, marketing, and sales teams to make informed decisions and improve deal outcomes.

What is a voice of prospects platform?

A voice of prospects platform records, analyzes, and visualizes conversations with potential buyers. It identifies recurring themes, objections, and sentiment trends, turning raw data into actionable insights. Tools like Pepsales AI provide a voice of prospects dashboard for real-time visibility into what prospects care about most.

What is the difference between voice of prospects and voice of customer?

The voice of prospects focuses on potential buyers, highlighting their needs, motivations, and concerns before conversion. The voice of prospects captures insights from existing customers, helping guide retention, upsell, and satisfaction strategies. Both are essential for growth, but prospects provide early signals to optimize conversion efforts.

What is voice of customer analytics?

Voice of customer analytics uses AI to analyze feedback and conversations from buyers and customers. It uncovers trends, sentiment, and recurring issues, enabling teams to prioritize product improvements, refine messaging, and improve sales and customer success outcomes.

Best Voice of Prospects Software in 2025-26

Pepsales AI’s Voice of Prospects software captures and analyzes buyer conversations automatically, without teams needing to take notes or rewatch calls. Using voice of customer analytics, it highlights common objections, feature requests, and sentiment patterns across deals. Teams get a clear voice of prospects dashboard that turns real conversations into simple, actionable insights they can use immediately.

See it in Action

On-Call Support That Wins More

Pepsales AI’s Voice of Prospects goes beyond transcripts to reveal what truly drives buyer conversations. From spotting recurring themes to analyzing sentiment and linking real buyer quotes, it helps your team uncover insights that turn every conversation into a revenue opportunity.

Spot Key Themes

Every call is analyzed and grouped into bubbles, Product & Features, Pricing, Competitor Comparisons, and more, so you instantly see what’s driving conversations.

Drill into Sentiment

Filter by positive, negative, or neutral feedback. Identify what excites buyers, and what creates friction, directly from their words.

See Context, Not Just Counts

Every quote links back to the full call snippet. You don’t just see “feedback”, you hear the buyer, in their own words.

See Voice of Prospects in Action

All-in-One Voice of Prospects Capabilities

INSIGHT CLARITY

Signals You Can’t Afford to Miss

Most tools stop at keyword tracking - Pepsales AI’s Voice of Prospects software goes deeper. It doesn’t just show what was said, but why it matters. Within seconds, you’ll see which topics dominate buyer conversations, how pricing sentiment shifts over time, and what trends are emerging. All organized and visualized automatically in your Voice of Prospects dashboard.

PLAN WITH PRECISION

Build With Confidence

Unlike the traditional voice of customer analysis tools, Pepsales AI turns raw conversation data into structured, actionable intelligence. It:

Categorizes every discussion by theme and sentiment automatically
Surfaces verified buyer quotes with full context and timestamps
Filters insights by product line, deal stage, or time period
Exports structured reports for roadmap planning or leadership syncs
With the voice of prospects analytics, product and revenue leaders can confidently prioritize what customers truly want, not what they think customers want.

GAP CLOSURE

Fix Gaps Before They Stall Deals

Pepsales AI’s voice of prospects platform identifies the exact feature gaps, competitor mentions, or pricing concerns that repeatedly stall deals. Unlike static call summaries, it links each insight back to real customer calls, giving you context and proof for every decision. The result: faster product fixes, more aligned messaging, and higher win rates, all powered by intelligence other tools simply miss.

Benefits of Having a Voice of Prospects Software

Uncover hidden trends

Spot recurring objections, feature requests, and sentiment patterns across calls and meetings automatically.

Align go-to-market teams

Sales, marketing, and product leaders work from the same insights to improve messaging and offerings.

Increase win rates

By understanding what resonates with prospects, reps can tailor conversations and close deals faster.

Prioritize high- impact actions

Identify which buyer concerns, requests, or opportunities will drive the most revenue.

Accelerate decision

Teams no longer rely on memory or manual note reviews, insights surface in real time.

How Different Teams Use Voice of Prospects Software

Sales Teams 

Spot objections and recurring buyer themes early, and tailor discovery questions and messaging to improve conversions and coaching.

Customer Support Teams

Detect recurring concerns before they escalate, feed insights to sales and product teams, and enhance the overall customer experience.

Marketing Teams

Record customer interviews, event discussions, or focus group insights. With the AI meeting note taker for in-person meetings, marketers never miss a quote or insight again.