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High-Impact Discovery Questions for Selling to Heads of Sales in BFSI

Summary:

Uncover compliance-driven challenges, align with revenue goals, and streamline large-team performance with questions tailored for Heads of Sales in banking and financial services.

If you’re selling SalesTech or Enablement solutions to Heads of Sales in BFSI, discovery is critical. These leaders are accountable for hitting growth targets while managing strict regulatory compliance, distributed teams, and complex product portfolios. The right questions reveal where current processes slow down performance and where new tools can create measurable impact.

Below is a curated set of 30 discovery questions designed for BFSI Heads of Sales, spanning early discovery, qualification, and deep needs analysis. Perfect for tools focused on pipeline visibility, forecasting, team coaching, and compliance alignment.

Early Discovery (Understand Context & Current Priorities)

  • What are your top sales priorities for this quarter across key business lines?
  • How do you balance hitting revenue targets with compliance requirements?
  • Where do you see the biggest drop-offs in your sales funnel today?
  • How are you measuring productivity across distributed or regional teams?
  • How confident are you in your current forecasting accuracy?
  • What legacy processes or tools create the most inefficiency for your sales org?
  • How do you ensure new reps quickly learn compliance and product requirements?
  • What challenges do you face in coaching managers across multiple regions?
  • How often do compliance reviews impact deal velocity?
  • How do you track whether enablement programs are improving win rates?

Qualification (Surface Buying Signals & Priorities)

  • What evaluation criteria do you use when considering new sales technology?
  • Which outcomes (e.g., faster deal cycles, compliance accuracy, higher win rates) matter most for ROI?
  • Who else is typically involved in procurement decisions—compliance, finance, IT?
  • What’s your timeline for exploring or implementing new sales enablement tools?
  • Have you already tried other platforms for forecasting or pipeline visibility?
  • How critical is CRM and compliance system integration for your team?
  • Do you already have a budget earmarked for sales transformation initiatives?
  • What are the biggest concerns you hear internally—adoption, data security, or ROI?
  • How do you assess success when introducing new tech to your teams?
  • What’s currently stopping your sales teams from executing at full potential?

Deep Needs Analysis (Quantify Pain & Tie to Outcomes)

  • How do forecasting errors impact your reporting to senior leadership or regulators?
  • What’s the average ramp time for new reps handling regulated financial products?
  • How much manual effort do managers spend on deal reviews and compliance checks?
  • What percentage of deals stall due to documentation or approval processes?
  • How do compliance-related delays affect customer experience?
  • What would a small lift in pipeline conversion mean for quarterly targets?
  • How much time is spent preparing teams for new product launches?
  • How do you identify gaps in sales execution across multiple regions?
  • How do you coach managers on balancing compliance with consultative selling?
  • If you could automate one compliance-related step in the sales process, what would it be?

How Pepsales AI Makes Discovery Smarter

Pepsales AI helps your teams ask smarter, compliance-aware discovery questions and capture insights that directly support revenue and risk management goals. With role-specific and industry-aware prompts, every rep conversation becomes sharper and more strategic.

What You Get:

  • Ready-to-use question libraries for Heads of Sales in BFSI
  • Adaptive prompts that change based on objections, sales stage, or buyer role
  • Coaching insights to help managers elevate team performance
  • Automated prep for deal reviews, compliance checks, and discovery calls

For BFSI leaders, this means less guesswork, stronger pipeline health, and greater confidence in sales execution.

Want to Drive More Impactful Discovery?

Equip your team with questions that uncover pain points, build urgency, and accelerate compliant deal cycles.

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