High-Impact Discovery Questions for Selling Travel Tech to Heads of Customer Experience in Corporate Travel
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Summary:
Uncover CX gaps, align with traveler satisfaction goals, and drive faster qualification by asking the right discovery questions tailored to Customer Experience leaders in corporate travel companies.
In the corporate travel space, the Head of Customer Experience is under constant pressure to ensure smooth booking, real-time support, compliance with travel policies, and high satisfaction among business travelers and travel managers. For Travel Tech vendors, discovery is the moment to prove how your solution enhances the end-to-end experience, reduces friction, and supports personalized, scalable service.
30 Discovery Questions for Heads of Customer Experience in Corporate Travel
A. Initial Qualification & Context Setting
- What are your top 2–3 customer experience priorities for the coming year?
- What triggered your interest in evaluating new travel technology solutions at this time?
- How is customer experience tied to your company's broader goals around retention, productivity, or policy compliance?
- What major shifts have you seen in traveler behavior or expectations recently?
- How would you rate the maturity of your current customer experience systems and workflows?
B. Current State & Challenges (Pain Points)
- What are the most common pain points business travelers report today?
- How do you currently handle customer support during off-hours or in-transit situations?
- Are you experiencing challenges with self-service adoption among corporate travelers?
- How effectively are you collecting and acting on feedback from travel bookers or travelers post-trip?
- Is your current tech stack enabling or limiting real-time issue resolution and personalization?
- How do you manage traveler frustration due to cancellations, delays, or last-minute itinerary changes?
- How consistent is the experience across mobile, web, and offline channels?
- Are support agents and travel managers empowered with the right context and tools during interactions?
- Do your current platforms provide insights into traveler sentiment, NPS, or support performance?
- How often do CX issues escalate to clients or corporate travel buyers?
C. Desired Future State & Goals (Aspirations)
- If you could eliminate one recurring CX issue, what would it be and why?
- What would a frictionless travel experience look like for your end users?
- How would proactive communication or real-time alerts improve satisfaction scores?
- What kind of tech solution would help you deliver personalized experiences at scale?
- What does success look like 6 months after implementing a new CX-focused travel tech platform?
D. Impact & Value Quantification
- How much traveler downtime or productivity loss is caused by poor travel experiences?
- What is the potential financial impact of improved traveler satisfaction on client retention or renewals?
- How many hours per month are support teams spending on manual issue resolution or rebooking tasks?
- What’s the cost of escalations or unresolved complaints on your brand’s reputation?
- If NPS improved by 10 points, how would that influence your team’s KPIs or renewal metrics?
E. Decision-Making Process & Stakeholders
- Who else is involved in evaluating and approving a new CX or travel technology solution?
- What teams (e.g., Operations, IT, Compliance) do you need to collaborate with during implementation?
F. Budget & Resources
- Is there a specific budget allocated for CX or traveler satisfaction improvements this fiscal year?
G. Timeline & Urgency
- Are there any upcoming events, contract renewals, or peak seasons influencing your ideal go-live date?
H. Competition & Alternatives
- Have you explored other CX tools or travel platforms recently? What did you feel was missing?
How Pepsales AI Helps
Pepsales AI transforms discovery conversations into insight-driven moments of trust.
For CX leaders in corporate travel, it helps sellers zero in on experience gaps and value drivers.
What It Delivers:
- Persona-specific discovery questions built for the corporate travel journey
- Dynamic prompts that adapt to support, loyalty, and service themes
- In-call coaching to uncover hidden dissatisfaction or loyalty risks
- Fully automated prep, so your team is always one step ahead
Ready to Improve CX Outcomes in Corporate Travel?
Equip your GTM team with questions that uncover real pain, unlock urgency, and drive meaningful CX impact.
